Beauty & Cosmetics Brand — Paid Social Advertising Campaigns
This project involved designing paid social media graphics for a beauty brand specializing in eyelash and eyebrow serums. The work supported a series of promotional campaigns across Facebook and Instagram, each centered around seasonal sales, limited-time offers, and special promotions.
Working closely with digital strategists, I helped develop visually cohesive campaign systems that extended across multiple touchpoints—including paid ads, organic social posts, website banners, and email marketing. While the brand’s core identity relied on a minimal black-and-white palette, each campaign introduced a carefully selected focal color to establish a distinct visual theme and create excitement without straying from the brand’s refined aesthetic.
To further differentiate each campaign, subtle graphic elements and line-art illustrations were incorporated to reinforce the theme in a way that felt festive yet elevated. These details added visual interest and personality while remaining appropriate for the brand’s more mature audience. Photography, typography, and color were balanced intentionally to keep the focus on the product while clearly communicating promotional messaging.
The result was a series of cohesive, high-performing paid ad campaigns that maintained brand consistency while allowing for creative flexibility—helping the brand stand out in crowded social feeds and support conversion-focused marketing goals.
