Community Mental Health Initiative — Logo & Brand Collateral
This project involved creating a logo and supporting business card design for Living Well Together, a community-focused initiative centered on mental health awareness, connection, and collaboration. The goal was to develop a visual identity that felt welcoming, supportive, and adaptable across both digital and print applications.
My approach to the logo was driven by the idea of collective support and growth—how individual contributions come together to create something stronger. This concept is reflected in the overlapping, organic forms of the mark, which visually suggest collaboration, unity, and ideas “blooming” when people work together. The layered shapes also allow for flexibility in color use and scale, making the logo effective across a variety of formats.
Typography was chosen to feel light and approachable, with subtle curves that reinforce an uplifting, human-centered tone. Care was taken to ensure the wordmark felt balanced and legible while maintaining a sense of warmth rather than formality.
The brand was extended into a clean, modern business card design that prioritizes clarity and hierarchy while showcasing the logo mark as a focal visual element. Together, the logo and collateral establish a cohesive, approachable identity that supports the program’s mission while remaining versatile for ongoing use across social media, print materials, and event promotions.
